Have you ever been in any social setting, and you wanted someone to like you. Whenever you made a funny remark, you would turn to one person and see if you got any reaction out of them. You do this in order to seek their approval. We as people either are Alphas or Betas in any social setting. The Betas are many, but the alphas are only a few, for each social group has only one. We turn to the Alpha of the group in order to seek their approval. More Here.